Checkout redesign contributing to R$1B+ in transactions processed
Cutting a decade-old checkout from five steps to three without breaking the business rules built up underneath it
- Company
- Magazord, a B2B SaaS e-commerce platform serving 2,100+ merchant clients and millions of end users
- Role
- Product Designer
- Tools
- Figma, buyer interviews, developer and stakeholder workshops
Impact at a glance
- ~60% of merchants voluntarily adopted the new checkout
- Cart-to-payment conversion reached ~17%
- The redesigned flow contributed to more than R$1B in transactions processed
The context
Magazord's checkout had not been touched in a decade. It was desktop-oriented, asked for more input than it needed, and lost buyers throughout the funnel. It also sat on complex business rules and a deeply constrained legacy architecture, so this was never a screen I could just redraw from a blank page.
A decade-old flow losing buyers throughout the funnel
The discovery
I mapped where buyers actually dropped off, interviewed the ones I could reach, and ran workshops with developers and stakeholders to surface constraints on the legacy system that had never been fully documented anywhere.
The solution
I cut the flow from five steps to three. Distracting content came out, login moved to email-first, fields that existed only by convention were removed, and ZIP-code address completion replaced manual entry. Every change had to clear the legacy rules the discovery phase had surfaced.
Results
- ~60% of merchants voluntarily adopted the new checkout
- Cart-to-payment conversion reached ~17%
- The experience contributed to more than R$1B in transactions processed