I find the real problem behind the obvious one, and give it shape.

Nowadays I lead the product design operation, impacting 2000+ ecommerce websites and helping peers grow.

Cases

Redesigning the analytics dashboard merchants actually adopted

  • Product design
  • UX research
  • Data visualization
  • B2B SaaS

Checkout redesign contributing to R$1B+ in transactions processed

  • Checkout
  • UX strategy
  • Legacy systems
  • E-commerce

Migrating a legacy product to a new design system

  • Design systems
  • shadcn/ui
  • Design engineering
  • B2B SaaS

Rethinking multi-marketplace publishing

  • Product design
  • Workflow design
  • Self-serve
  • B2B SaaS

Getting customers to actually rate their orders

  • Product design
  • UX research
  • Mobile-first
  • B2B SaaS

After work across different products and environments I state: there is no bigger pleasure than seeing a user satisfied